the technology’s history,” said a blog post on Tuesday

Facebook said it will shut down its face-recognition system and delete the faceprints of more than 1 billion people.

“This change will represent one of the largest shifts in facial recognition usage in the technology’s history,” said a blog post on Tuesday from Jerome Pesenti, vice president of artificial intelligence for Facebook’s new parent company, Meta.

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“More than a third of Facebook’s daily active users have opted in to our Face Recognition setting and are able to be recognized, and its removal will result in the deletion of more than a billion people’s individual facial recognition templates.”

He said the company was trying to weigh the positive use cases for the technology “against growing societal concerns, especially as regulators have yet to provide clear rules.”

Facebook’s about-face follows its Thursday announcement that it was renaming itself Meta in order to focus on building technology for what it envisions as the next iteration of the internet — the “metaverse.”

The company is also facing perhaps its biggest public relation crisis to date after leaked documents from whistleblower Frances Haugen showed that it has known about the harms its products cause and often did little or nothing to mitigate them.

More than a third of Facebook’s daily active users have opted in to have their faces recognized by the social network’s system. That’s about 640 million people. But Facebook has recently begun scaling back its use of facial recognition after introducing it more than a decade ago.

The company in 2019 ended its practice of using face recognition software to identify users’ friends in uploaded photos and automatically suggesting they “tag” them. Facebook was sued in Illinois over the tag suggestion feature.

Some US cities have moved to ban the use of facial recognition software by police and other municipal departments. In 2019, San Francisco became the first US city to outlaw the technology, which has long alarmed privacy and civil liberties advocates.

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